SEO Search Ranking Myths

SEO Search Ranking Myths have become larger and more misleading every year. Some are based partially in reality, and others have spread because it’s often difficult to prove what particular SEO action caused a resulting search engine reaction.

SEO Search Ranking Myths
For example, you might make a change to something on a page of your site, and a few days later notice that your ranking in Google for a particular keyword phrase has changed. You might naturally assume that your page change is what caused the ranking change. But that’s not necessarily so. There are numerous reasons why your ranking may have changed, and in many cases they actually have nothing to do with anything that you did.
Mixing up cause and effect is one of the most common things new SEOs do. If it were affecting only their own work, it wouldn’t be so bad, but unfortunately, the clueless often spread their misinformation to other unsuspecting newbies on forums and blogs, which in turn creates new myths. It’s always interesting to see how people are so willing to believe anything they have read or heard without ever checking it out for themselves.

Common SEO Search Ranking Myths
Myth 1: You should submit your URLs to search engines. This may have helped once upon a time, but it’s been at least 5 or 6 years since that’s been necessary.
Myth 2: You need a Google Sitemap. If your site was built correctly, i.e., it’s crawler-friendly, you certainly don’t need a Google Sitemap. It won’t hurt you to have one, and you may be interested in Google’s other Webmaster Central Tools, but having a Google Sitemap isn’t going to get you ranked better.
Myth 3: You need to update your site frequently. Frequent updates to your pages may increase the search engine crawl rate, but it won’t increase your rankings. If your site doesn’t need to change, don’t change it just because you think the search engines will like it better. They won’t. In fact, some of the highest ranking sites in Google haven’t been touched in years.
Myth 4: PPC ads will help/hurt rankings. This one is funny to me because about half the people who think that running Google AdWords will affect their organic rankings believe that they will bring them down; the other half believe they will bring them up. That alone should tell you that neither is true!

Myth 5: Your site will be banned if you ignore Google’s guidelines. There’s nothing in Google’s webmaster guidelines that isn't common sense. You can read them if you like, but it’s not mandatory in order to be an SEO. Just don’t do anything strictly for search engines that you wouldn’t do anyway, and you’ll be fine. That said, the Google guidelines are much better than they used to be, and may even provide you with a few good tidbits of advice.
Myth 6: Your site will be banned if you buy links. This one does have some roots in reality, as Google likes to scare people about this. They rightly don’t want to count paid links as

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